Daniel Fraga has just released a book titled "Ontological Design: Subject is Project". Here we discuss the central idea: that design should not be thought as object-oriented, but rather as a recursive feedback loop with subjectivity itself. This way we do not just focus on re-designing our environments, but rather focus on how the re-design of environments necessarily entails a fundamental transformation of subjectivity itself. The human with smart-phone is not the same thing as the human without smart-phone, for example, it is as if we are an entity with a new organ. Consequently, the inherited structures from the previous ages cannot understand subjectivity in the digital age, because subjectivity in the digital age is a type of new emerging being. What was thought of as reality in the past can no longer be taken for granted, can no longer be taken as a given. Reality qua ontology is a design project constituted by a recursive feedback loop. This project points towards the post-human as we push the limits of the structures we have come to identify with as permanent. What emerges from ontological design?